Do you want to share something passionate on social media? And are you wondering how to reach out to a wider audience through social shares?
Well, you might be a master in crafting, publishing and posting content on social media. But if you if you don’t know what kind of message to post, when and how, you might not get the high-impact shares you so desire.
Social media sharing is basically a skill that needs strategy and a little more practice to perfect. And there are some parameters you might need to keep. To help you steer your message to the right side, here are quick tips on how to share on social media:
What Should You Share?
The social media sphere is always full of all manner of stuff to read and/or watch. From the latest news to the most intriguing viral videos all through to captivating write-ups, people are always eager to view or watch the next big thing. That means the content you are sharing needs to be exceptional. And knowing that is pretty simple.
Just ask yourself the following questions:
1. How Much Will Your Network Appreciate The Sharing?
Knowing whether or not your network will thank you after setting their eyes on your content is very important. That
means you have to craft your content with the target audience in mind. And beyond that, always remember connectivity is key to attracting a wider and more engaged audience.
2. What’s The Immediate Reaction of the Audience?
Creating meaningful content is great. But making it a little punchy as to evoke emotions will make the audience love your message even more. Just picture what the readers or viewers would think of your
message. Is it really that sad, incredible, witty or awesome that one would find it irresistible to hit the share button?
3. What Does Your Facebook Audience Trend Of Sharing Look Like?
Analyzing the sharing patterns of your audience is one of the surest ways of knowing whether the content you are about to post will gain a significant amount of traction. Most of the posts shared within the confines of Facebook tend to be cleverly crafted and/or cool. And the content mostly lies in trending topics. If it’s something that you think will set your entire Facebook audience abuzz, then you should go ahead and post or share it.
4. Can Blog Visitors Find It Easy To Share Your Content On Their Social Media Accounts?
When crafting an interesting blog post, considering your site experiences a sizable amount of traffic, you need to
ensure sharing of the content is one-click away. You can achieve that by implementing all the necessary social media buttons on your site.
When to Share
Having great content is just one thing and choosing the perfect time to post it is another thing altogether. What you should be concerned about most when posting is the best day and time to share your content on each of the social media platforms you have accounts in. Determining optimal posting times can be a bit challenging but it can be done.
Carry Out a Litmus Test’ On Your Data
Before posting your content on social media, it’s important for you to analyze and find out when the largest audience,
yours for that matter, is online. You can always get that info on the Facebook Insights section on your brand page.
Also to get a feel for the sharing dynamics work, you can try posting or sharing the very same content at different times of the day. Make each posting to be at least two hours apart and proceed to note the time bracket that fetched more clicks.
Here are quick tips on how to choose the best time to share your content:
1. Facebook: Try Posting towards the End of the Week
At the beginning of the week, the level of engagement is usually low on almost every social media platform. But as we move towards Thursdays and Friday, the online community is usually whipped into a frenzy. On average, the engagement rates towards the end of the week are about 18 percent higher while on weekends, they can spiral up to 32 percent. A number of studies suggest that afternoon (typically between 1 pm and 4 pm) is the best time to post content on Facebook.
2. Twitter: Off-Pick Times Yield Better Results
The click-through rates on Twitter tend to be at the highest point during off-peak times like weekends. And that makes it the perfect period within which you can post or share your desired content. In order to capture the attention of a sizable number of your following, try posting your content before, during and slightly after lunch. This is basically when most folks are free and would likely sneak into Twitter for 5 minutes or so.
3. Google Plus: Late Morning, During Weekdays, Can Be Perfect
The Google+ soils are usually fertile during weekdays, a period just before afternoon. On this platform, traffic starts to build (officially) at 9 am and hits its peak at 11 am. If you would like to get more analysis about the Google+ trends and a feel at which time period produces the best engagement you can try the free analysis tool Timing+.
4. Pinterest: Try Weekends, Saturdays in Particular
The weekend is the time when Pinterest subscribers are busy looking for cooking, shopping, painting and crafting ideas online. And you can tap into that by posting your content during weekend days, more especially Saturdays. Any time is really a good time to post on Pinterest on this day but your posts and shares can produce maximum impact between 2 pm and 4 pm as well as 8 pm and 1 am EST.
5. Linkedin: The Period Before and After Work Is Ideal
Being a work platform, it can only be ideal for you to post or share your content on weekdays. The time just before and after work, from 7 to 9 AM and/or 5 to 6 PM. Peak days are ideally between Monday and Thursdays.
How to Share Your Content
Having identified what to share and when to do it, you need to find a reliable way to get your content going. Here, it is all about identifying a consistent style of delivering your post that the audience can easily connect with.
Consistency Is Key When It Comes To Post Structure If you are used to posting your content in a
certain way, your audience will get used to it and will always know what to expect. If Twitter is the best platform where you can express your ideas, then make sure your link placement and tweet length is consistent.
Ideally, a link that’s just about 1/4 of the way is likely to attract click-throughs that are worth your time online. And
to achieve maximum impact, you need to make the tweet length as short as possible. 120 to 130 characters are okay in this case.
Captivate You Readers
For you to get people interested in your posts, even more, you need to throw in the gem. It can be a stunning photo, a
catchy quote or phrase and/or in-line images to serve as hooks for your twitter shares.
Specialize In Certain Post Types
There are simply countless ways of getting your message to your social media audience. You are free to use links, quotes, images, retweets, questions and/or comments. All these can stir up discussions, which is great in pushing your content forward. You don’t have to use all of them. But you can always focus on one or two styles that help you craft your message seamlessly and achieve maximum impact on your target audience.
Don’t Forget to Give Credit Where It’s Due
Sharing a post isn’t all about crafting your own content. Sometimes you might find something captivating or eye-catching online that you are tempted to share. It’s always okay to do that so long as you credit either the content creator and/or give an HT (Hat Tip) to the page where the content originated.
Additional Tips
Before posting anything on any of your favorite social media, it’s first and foremost, important to proofread and
eliminate minor errors (grammar, punctuation and sentence structure) that may cause you a fortune. Your content is more appealing when it’s grammatically correct and consistent in presentation.
Secondly, always do your research to keep abreast with what’s trending. That way you are able to fuse your message with the current affairs, something that will make your content more sellable’.
Lastly, always remember the content is for your audience and not you. So craft your content with that in mind. Most of the time, a post generates more shares when it speaks to the issues the audience can relate to.
In Conclusion
Now that you know what to post, when and how, you can go ahead and feed that content to the target audience hassle-free. A post of share that’s put out into the world with careful thought and strategy is likely to generate interest naturally and one doesn’t have to shove it down the throats of the readers or viewers. Also, remember consistency is critical when it comes to building your brand name and achieving maximum impact on your audience in the long run.
